This print campaign accompanied a TV spot where sailors were holding up photos of family members, who motivated them to serve. (Photos that they looked at every day for strength.)

 

The challenge was to translate the emotion of the tv spot into print, with out falling flat. So the focus shifted to highlight the emotional benefits of enjoying one's freedom, which has been paid for by the

Navy servicemen and women.

 

 

Headline: Me

Tag: Michael O'Connell

Photography: John Roe